For Immediate Release

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Iro Hero Press Release


Blast your way through 9 action-packed stages of polarity switching mayhem!

Hong Kong - June 7, 2018 – Independent developer and publisher, Eastasiasoft Limited, alongside development partner, Artax Games, today released its retro-inspired vertical-scrolling shmup Iro Hero globally on the Nintendo Switch eShop for $12.99 / €12.99 / £11.69 / ¥1480.

Iro Hero combines the old school, pixelated charm of 80s arcade shooters with the complex, high-octane action of a modern bullet hell shmup. Combining complex enemy AI, polarity mechanics, and light puzzle elements, Iro Hero unleashes mind-melting mayhem on the Nintendo Switch! Players will have to shift polarities to avoid color-coded hazards, balance an array of unlockable skills, and make use of reflective surfaces and color areas if they’re to make it through Iro Hero’s 9 action-packed stages intact.

Set in the year 2306, Iro Hero opens a century after humans learned how to harness their energy to produce electricity. Over the years nefarious enterprises have turned this gift into a curse, with humans being treated as little more than batteries. Following the death of his mother, a teenager named Iro learns that he may be the key to mankind’s freedom.

“Iro Hero is a labor of love from all of us at Artax Games,” said Artax Games Lead Game Designer Jesús Luengo Rico. “We’ve been obsessed with balancing each level and every single detail to build a tight and exciting experience, capable of challenging even the most experienced shmup players.”

Iro Hero screenshot Iro Hero screenshot


  • A four-color polarity system, emphasizing risk vs reward gameplay where you charge up your powers in matching colors.
  • Discover an exciting story that takes place across 9 action-packed levels.
  • Encounter 10 different types of enemies with more than one hundred different behaviors.
  • Defeat 10 final bosses in the vein of classic arcades.
  • Unlock special skills, offering many creative and strategic options.
  • Acquire upgrades to increase the firepower and capabilities of your spaceship.
  • Rise to the top of the online leaderboards.

Visit the Iro Hero website:
Follow Iro Hero on Twitter: @ArtaxGames
Like Iro Hero on Facebook:
For more on eastasiasoft check out:
Follow eastasiasoft on Twitter: @eastasiasoft
For more on Artax Games check out:

About eastasiasoft

Eastasiasoft Limited is an independent, Hong Kong–based developer and publisher of interactive entertainment specializing in video games and related media. Founded in 2007, eastasiasoft has published a diverse variety of titles in digital and physical format. Eastasiasoft is a licensed PlayStation, Nintendo Switch and Xbox One publisher. Some of eastasiasoft’s recently licensed and published games are Ghost Blade HD, Reverie, Rainbow Moon, and the Söldner-X franchise.

About Artax Games

Based in Madrid, Spain, Artax Games is an independent company that specializes in video game and VR development. Since its inception in 2016, Artax Games has collaborated with NBC Universal to release a mobile app based on its Ruff Ruff Tweet & Dave TV series. Its debut commercial release, the retro-inspired vertical-scrolling shmup, Iro Hero, will launch worldwide June 7th on Nintendo Switch.

Iro Hero has been rated T for Teen by the Entertainment Software Rating Board (ESRB). Please visit for more information about ratings.

Jeffrey Matulef
Plan of Attack
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